Analyst Articles
NEW UPDATE REPORT – DCM Expands MarTech Offerings with Acquisition of Social Media Analytics Provider Zavy
We have written a 10-page Update Report on DATA Communications Management (DCM) after it acquired Zavy Limited, a New Zealand-based provider of social media analytics. This acquisition enables DCM to expand its MarTech offerings, enhancing capabilities in social media performance analytics, audience sentiment, and data-driven marketing. Zavy’s platform provides tools like social media benchmarking and AI-driven insights, aligning with DCM’s strategic goals to shift towards digital solutions. The acquisition also allows DCM to extend Zavy’s services to North American markets, meeting the demand for social media analytics among both large enterprises and small to medium-sized businesses. [more]